Intertextuality

Intertextuality in The Lego Movie:

Lego
Matrix
1984
StarBucks
Batman
Barbie
NBA
Steve Erwin
Milhouse
Mikelangelo



How does the lego movie use intertextuality to represent  different people in the target audience?

The Lego movie uses intertextuality to represent different members of the family target audience. The film is rated U which connotes the primary target audience is younger children.