Target Audience
7 things in a Demographic audience:
Psychographic Categories:
- Gender
- Age
- Sexuality
- Income Rate
- Race
- Social Class
- Location
5 things in a Psychographics audience:
- Personality
- Values
- Attitudes
- Interests
- Lifestyles
The Lego movie targets a family audience.
That could be split into the following three groups:
- Young kids who play with Lego
- Parents who played with it when they were young too
- Young adult cinema-goers
Explain HOW the movie appeals to each part of the target audience?
Child audience-Lego
Teenagers audience-Star Wars,Batman and Super Hero's
Male Narratives and Female Narratives
Male- Sci-Fi, Action
Female- Romance, Drama
Main country's where the lego movie was sold:
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Psychographic Categories:
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