Target Audience
7 things in a Demographic audience: Gender Age Sexuality Income Rate Race Social Class Location 5 things in a Psychographics audience: Personality Values Attitudes Interests Lifestyles The Lego movie targets a family audience. That could be split into the following three groups: Young kids who play with Lego Parents who played with it when they were young too Young adult cinema-goers Explain HOW the movie appeals to each part of the target audience? Child audience-Lego Teenagers audience-Star Wars,Batman and Super Hero's Male Narratives and Female Narratives Male- Sci-Fi, Action Female- Romance, Drama Main country's where the lego movie was sold: United States Denmark Australia United Kingdom Psychographic Categories:
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