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Postmodernism films often contain the following characteristics: Challenges genre conventions: might be a mixture of many genres; challenge typical characters roles etc. Pastiche: imitates other texts, humorous take on society/culture. Hyper-reality: makes the audience aware thta they are watching a movie. 

EMMET: Chris Pratt played Emmet in the 2014 Lego Movie. Wyldstyle: Elizabeth Banks played Wyldstyle in the 2014 Lego Movie.

7 things in a Demographic audience: Gender Age Sexuality Income Rate Race Social Class Location 5 things in a Psychographics audience: Personality Values Attitudes Interests Lifestyles The Lego movie targets a family audience. That could be split into the following three groups: Young kids who play with Lego Parents who played with it when they were young too Young adult cinema-goers Explain HOW the movie appeals to each part of the target audience? Child audience-Lego Teenagers audience-Star Wars,Batman and Super Hero's Male Narratives and Female Narratives Male- Sci-Fi, Action Female- Romance, Drama Main country's where the lego movie was sold: United States Denmark Australia United Kingdom Psychographic Categories:

Intertextuality in The Lego Movie: Lego Matrix 1984 StarBucks Batman Barbie NBA Steve Erwin Milhouse Mikelangelo How does the lego movie use intertextuality to represent  different people in the target audience? The Lego movie uses intertextuality to represent different members of the family target audience. The film is rated U which connotes the primary target audience is younger children.